Undoubtedly we have experienced a hard blow, but after the bitter drink we have two excellent news: number one, that gradually public and commercial spaces are reopening, and number two, that now, as a society, we must find ways to adapt all these spaces to keep ourselves safe and deal with any health risk that we may experience in the future with much more efficiency, but also to recover and re-signify the essence of brands and franchises that wish to continue offering a humane, close and warm treatment to their customers. clients, and this is where commercial interior designers are about to take a leading role.
The covid_19 pandemic is establishing a radical change in the paradigm of the hospitality industry, retail, personal care, education, health, and much more. Today more than ever it is necessary to detonate certain strategic emotions, build unique experiences and create deep resonances with the values, expectations and lifestyle of our clients, and for all this, design is a fundamental component. Under this premise, some doors and commercial interior design projects may have closed, but many others are opening, and with an innovative, creative mentality and above all open to change for the better, we assure you that 2021 will be a year full of opportunities. for you.
Some of the businesses that face a “renew or die” are the following:
Retail: It is perhaps the sector that has had to change the most drastically. Online shopping is already a daily routine even in sectors that did not style it, and while a large number of the population are excited to return to restaurants and entertainment centers, the idea of walking into a crowded store and spending hours doing shopping that can be done comfortably and safely from home is not so attractive; This will make local retailers have to seriously reconsider the type of experiences they are offering. The challenge for interior designers in this area will be precisely that, answering the question, how can I help this brand to offer a unique, personalized, safe and unrepeatable aesthetic, psychological and emotional experience in its premises?
Family restaurants: Unlike online shopping, the forecast indicates that most families do want to go out to restaurants to live together again, since the quality of food delivery in general terms has not boosted the customer experience much. However, security here will be a determining concern, for which the commercial interior designer will have the important mission of projecting spaces that above all transmit security, transparency, openness, trust and hygiene.
Children's and youth entertainment: Perhaps more than any other type of commercial premises, those that are focused on children and youth will have to have a design that intuitively allows users to take extreme security measures that, due to their age, are easier for them to pass. for high. Here the question is how to distribute and enrich the space so that it remains safe even without constant parental supervision?
Bars and entertainment centers: Technology is more present than ever in our way of socializing, and since bars and entertainment centers are places mainly oriented towards socialization, the logical thing is to bet on a design congruent with the technological impulse but that at the same time At the same time, encourage users to establish close and meaningful relationships and conversations. So the star question in these projects will be how do I present a design that helps people genuinely get closer to each other?
Sports centers: Many people found a way to continue exercising at home and have adapted to that comfort, which is why the challenge of sports centers will be to emphasize activities that necessarily have to be carried out in specialized facilities. Here, commercial interior designers must ask themselves how to create environments that are consistent with a comprehensive experience that triggers emotions related to achievement, effort, adventure and recognition.
Personal care: finally, personal care establishments such as aesthetics, spas, clinics and holistic centers may have to reverse the minimalist and ultra-modern style that characterized them in previous years to return to a much more organic concept and attached to nature, as these elements provoke the peace, quiet and rest that users are looking for as part of a self-care experience.
Remember that technology is your best ally and, if you have not done so, it is a good time to learn how to integrate it into your proposals. Home automation, 3D printing, digitization, automation, smart sanitation and the creation of new consumer rituals are aspects that can make all the difference. Don't be afraid to put together multidisciplinary teams and involve key elements in your client's company in charge of technologies, sales, on-site personnel and digital marketing, so that you work in synergy with the entire business strategy.
A great way to present an attractive project is to use renders in which the client can preview your ideas. At Nicheo we love to boost your career as a commercial and residential interior designer, and for that reason, if you choose furniture from our brands for your design proposal, the render so that the client can see how fabulous they are going to be, is on us. Just get in touch with us and a specialist will advise you throughout the process of customizing our unique pieces.
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